OnePlus entered the Indian market as a challenger brand in Premium smartphone segment. While the early adopters loved the quality and design of the OnePlus devices, a robust after-sales delivery was the key missing ingredient in winning the service conscious Indian consumer and mass market success.
Servify partnered with OnePlus to co-create multi-pronged CX strategy.
With the help of superior after-sales CX, OnePlus captured the pole position in Premium smartphone category and has been declared the most trusted smartphone brand in 2018/19.
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